This project was an amazing journey into the children's world. It showed us how to think and see things simpler. We had to come a long, but inspiring way from solemn educational approach to the world of joyfull children’s play.
Initially we were focused on the naming process for a new brand. Then we designed a few logotypes in which we tried to express the brand strategy, which concentred on unique potential of every child.
However, the greatest pleasure came from the stage of product design. We designed several toys and visualized some of them.
The final task was to wrap-up our products in eye-catching
packaging, which would be simple, get across (and show) clearly, which abilities the toy aims to develop. Very, very inspiring project!!! WELCOME